001 / Venture
Cheyenne Schultz Photography
handed off
I wasn't qualified for most of the jobs I've had. Six roles at one church, a photography business with my wife, and a video agency with a friend. Turns out that's a decent way to discover what actually works.
Every shoot quietly invents its own process. The waste isn't on set, it's in the decisions nobody wrote down.
Adding a person is the most visible fix available, which is why I reached for it before I understood the problem. This one is still resolving.
I built a framework about choosing what to eliminate. Here is everything still running.
Four disciplines with no background in any of them. What actually transferred.
Every piece has a second reading: the constraint, the call I made, and the part I would take back. Hover a card, or click Notes to pin it.
Two founders doing the execution to protect the margin.
Stayed small and hired contractors per project.
The thing keeping the margin is the thing keeping us in the work.
One location, one season, no reshoot window.
Shot the interview first so the b-roll could answer it.
Locked the script two weeks earlier. We paid for that in the edit.
Sixteen deliverables, one shoot day.
Built the edit structure before the shot list.
Should have cut four deliverables instead of compressing sixteen.
Had to sell before I had hours to sell it.
Led with a paid diagnostic, not a free consult.
ICP too narrow on size, too broad on vertical.